Raptors unveil Indigenous-inspired logo ahead of heritage game

The Toronto Raptors’ 30th anniversary is not the only thing being celebrated by the squad this season.

On Thursday, the team unveiled a re-imagined, Indigenous-inspired logo in preparation for Jan. 6, when the Raptors host their annual Indigenous heritage game.

The logo was made to “honour the resiliency, strength and enduring spirits of Indigenous peoples,” as explained in a team statement. It was designed in partnership with Kitchener-based artist Luke Swinson, a member of the Mississaugas of Scugog Island First Nation.

“This opportunity means so much to me,” said Swinson via the Raptors’ statement. “Representing what’s important to me and my community through such an iconic and recognizable logo is incredible.

“Growing up, seeing this kind of representation would have filled me with such pride and inspiration, and I hope to share that feeling with Indigenous youth of today.”

According to Swinson, the central focus of the redesigned logo was a focus on Indigenous joy, showcasing two figures playing the game of basketball.

Below the people is a river flowing over hills with a sunset in the back and a flying eagle above it. To the Indigenous people, water represents life, the Grandfather Sun is life-giving, and the eagle represents a connection to the spiritual world. The re-imagined Raptors’ logo also features a feather that symbolizes honour, wisdom, strength and closeness to the Creator, according to the release.

When the Raptors host the Milwaukee Bucks for the Indigenous heritage game, fans can expect a variety of special experiences as part of the festivities.

Scotiabank Arena will feature a unique in-game presentation that includes Indigenous-inspired signage and a special halftime performance incorporating Madison Noon, an Indigenous member of the North Side Crew.

Additionally, merchandise showcasing the Indigenous-inspired logo will be made available for purchase online and in venue, with 20 per cent of net proceeds going toward the ENAGB Youth Agency and MLSE Foundation.